How to Disperse your Youtube Video?

What if we told you there is a way to get your youtube video to reach millions without paid advertisement. NO PAID ADs. No, we are not bluffing. Bear with us and we’ll tell you what the blunder is and how to fix it.

How to Disperse your Youtube Video?
How to Disperse your Youtube Video?

‘Your Youtube video has reached a million views. Congratulations and celebrations’.

Don’t you dream of this every time you post a video on Youtube? Common, don’t lie. We won’t tell anyone. We know it is the one secret desire of all content creators. But if only it was that easy. Luckily, you’ve got  us. And we’ve got your back.

What if we told you there is a way to get your youtube video to reach millions without paid advertisement. NO PAID ADs. No, we are not bluffing. Bear with us and we’ll tell you what the blunder is and how to fix it.

The Big Blunder

The Big Blunder
The Big Blunder

The mistake almost all marketers, content creators and brands make is to shoot a youtube video, post it once and then pray to God for it to just reach a million people. And then you go on to shoot your next video, if at all. Forgetting the past may seem correct, especially when it comes to your ex. But don’t ditch your old videos. They have potential.

Remember that one podcast you shot and posted on youtube about some topic a year back. Hell, that can be used again. And again. Ang again. And….well, you get the point. The biggest blunder is making one video for Youtube and posting it on Youtube ONLY. The crazy part is, you’re not the only one who might be doing this.

The Great Hack

The Great Hack
The Great Hack

The fix for this blunder, or more appropriately the hack for this is to churn more content out that old video of yours and disperse them on to more and more social media platforms. These could be shorter videos, Reels, memes, Gifs, Quotes images and so on.

Social media is a game, content is your weapon. Play wisely and play to win. Here are some of our cheat codes:

  1. Turn your long Youtube video into shorter ones (to specific topics or audiences) and post them on youtube with more trendy titles.
  2. Use those short videos and adjust their aspect size to post on Facebook, Instagram and Tik Tok.
  3. Upload a whatsapp and instagram story of snippets made out of it.
  4. Make images of strong quotes and share them on twitter, facebook and instagram.

This helps you expand your audience, be on more platforms and hence, potentially garner a million views or more. Now that’s what we’re talking about.

Story of a true legend

I know you’re still skeptical and don’t believe us. You think this sounds too good to be true. Have you heard of Gary Veynerchuk though? The founder and CEO of Vaynermedia. One of the most successful content marketing companies in the world. He has made himself a personal brand using such content marketing techniques.

Gary Vaynerchuk
Gary Vaynerchuk

He records a DailyVee which is basically a cameraman following him around the whole day recording everything. This goes up on youtube as a Daily Vee show. But it is a long video. At one instance, his team made 36 different pieces of content from one single DailyVee episode for all platforms (and we mean all - Instagram, Facebook, Spotify, Apple Music, Tik Tok, Snapchat, Twitter, Quora, Tumblr, etc).

Yes, 36 pieces of content from one video alone. And guess how much traction did all this content get overall?  30+ Million views.

Benefits of dispersing a youtube video

There are many benefits of dispersing your old youtube video by recycling your content. The most obvious ones are:

  1. Organic reach: This strategy will allow you to reach more audiences on more platforms organically. What could be better than that?
  2. Targeted shooting: The repurposed content when dispersed can be targeted on specific audience segments - geographically, demographically or any otherwise. This allows you to receive more traction and engagement on your content.
  3. Pocket friendly strategy: Repurposing and dispersing your Youtube Video enables you to create a lot of micro content which is not just suited for different platforms and audiences, but also very pocket friendly.
  4. It can save you from being bald: Instead of going through the entire tiresome process of content ideation and research, all the way up to shooting and uploading the video after editing, repurposing and dispersing your existing videos saves you a lot of time and energy. And more importantly you won’t be so stressed out that you snatch your own hair and hence, less chances of you going bald in your 20s and 30s.

How to Get Started?

With a flood of software and online tools, editing and repurposing content has become very handy. Although it might still require you to adopt new software and learn it, you can always benefit from investing time and in the software.

“But hey content is not my strong suit, and if I focus on content all day who will run my actual business”.

If something like this comes to your mind, then don’t panic just yet. We have a solution for you too. And no, it won’t require you to take a second mortgage on your house.

You can hire content specialists who can repurpose your old content for you. And repurposing old content is cheaper than asking agencies to make original content campaigns for brands. In fact, there are more benefits of hiring a specialist team instead of doing this activity in-house. This way you can focus on your core business and serve your customers.

Whether you do it in-house or hire a specialist, the most important part is you need to start repurposing and dispersing your youtube video. Don’t just post it and forget about it, Duh! Create one. Publish dozens. Make that your Marketing Mantra!

Checkout Madfire

Content Repurposing made easy!

Show me the magic!