With the rise of social media a new form of marketing took birth - Content Marketing. Well, it's not true. Marketing has always revolved around content. From billboards to TV ads, it was all content only. But with social media, the type of content and the number of mediums (platforms) have increased drastically. And this has forced brands to be more creative with their content.
We understand it could be difficult for you to choose between so many forms of content and platforms, wondering which one is right for me. Afterall, you can’t spend your entire resources making content for all of them. And it makes sense.
You must have asked yourself this question at least once in your life: which one is better for my brand/business - a blog, a podcast, or a youtube channel? Today, we’re here to answer this million-dollar question for you and help you decide wisely.
Table of Contents:
Blog vs Podcast vs YouTube - A Comparison
First, let’s walk through a brief comparison of the 3 to understand more about them and then we will share a secret which the industry experts have been using (but don’t want you to know).
But before you pick one of the above and start working on it, bear with us a moment. There is no reason why you shouldn’t focus on only one of these and dedicate your resources to it completely. That’s what most people do.
Here is how the experts do it:
The experts and marketing geniuses do not restrict themselves to only one of the above. Let me walk you through an example.
If you think that your brand or business can benefit most from a blog. What an expert would do is focus on creating amazing blogs with highest quality content. But, here is a small thing he or she would do differently. They would not restrict themselves to the blog itself. They would recycle and repurpose the blog and make the most of it.
Yes, that’s correct. They would repurpose the blogs into newsletters, audio clips, Instagram posts, tweets, even reels and tik-tok videos. And no, they wouldn’t hire 10-20 people to do this. This way you don’t have to create individual pieces of content for each platform, but can increase the audience of your existing content strategically.
The experts would hire agencies like Madfire who have professionals and who specialize in repurposing content. This way, they don’t have to worry about managing a team or the process, and can get the final product effectively without declaring bankruptcy. And the benefits of repurposing are beyond what we can imagine.
This is by far the most effective content marketing strategy that most of us fail to adhere to because it looks so simple that it seems almost unreal.
So pick wisely
We hope the above comparison helps you answer the million dollar question wisely. But after you have chosen your primary content type, don’t restrict yourself to it like the majority of them. Go beyond it. Repurpose your content and make use of the other platforms without additional effort from your end. Make your business really thrive.