7 ways to repurpose your webinar content

Hosting a webinar is no easy job.

You research the topic, coordinate with speakers to attend the webinar, prepare what you’ll say and what not, and then finally run the webinar (Hurrah!). Yes, and also engage with your viewers. So, wouldn’t you want the maximum return on your effort? Enter webinar repurposing—converting your webinar into other content formats to widen its reach and increase its lifespan.

Here are the 7 ways to do so:

1. Transcribe your webinar and upload it on YouTube (for an SEO boost)

Per Google, “to expose a video in search results, Google must understand something about the video.” When you transcribe your video—convert the video’s audio into written text—(and upload it to YouTube), you help it to do so. How? Google can now crawl (and search) for keywords in your video and then rank it.

But, don’t depend on YouTube to transcribe your video. Although they do it, the transcriptions are poor (incorrect spellings, phrases, and sentence structures) and require rigorous editing afterward. Hire an agency like Madfire that can break your webinar into 2-15 minutes of YouTube clips and transcribe them correctly.

For example, here’s how we transcribed one of Springwork’s webinars into YouTube clips.  

You can even share these clips on Instagram, Twitter, Facebook, and LinkedIn.

2. Create an Instagram Reel and YouTube Shorts

Short-form videos are everywhere. Users love them because they are entertaining and less time-consuming. Marketers can’t get enough of it because short-form videos rank #1 for lead generation and engagement and have the highest ROI. Win-Win!

So, what are you waiting for? Cut your webinar into < 60-sec clips that share insights/product teasers/tips. Add relevant images/charts to fit the video format. Then, post them as Instagram Reel and YouTube shorts.

For example, here are two short-form videos we created from Springwork’s webinar:

3. Create standalone graphics for social media

Your webinar will likely have unique perspectives (speaker’s quotes) and statistics (thanks to research). Why not create standalone images using them? You can share these images on LinkedIn, Twitter, Instagram, and Facebook. Ensure you design the graphic with the platform’s image size in mind and use your brand logo.

Here’s one example of a standalone graphic:

4. Design a carousel post for Instagram, LinkedIn, and Facebook

A carousel post is a slideshow of images people can view by swiping left. Carousel posts have better engagement (likes, shares, and comments) and conversions than a one-image post. Why? They increase time spent on posts because there’s more to consume and take advantage of our natural reflex of swiping.

Capitalize on these by turning your webinar content into carousel posts. Start by noting down the key points of the webinar and turn them into carousel content (Use Canva’s ready-made templates).

For example, if your webinar is on “Diversity,” create a carousel post titled “How to increase diversity in your workplace,” include the tips (take them from the webinar) and share the carousel post on LinkedIn and Instagram.

Example:

5. Summarize the webinar into a Twitter thread

Twitter threads dominate on Twitter because, as per Twitter, “sometimes a single Tweet is just not enough. Whether you want to tell a larger story, connect your campaigns, or resurface related Tweets, Tweet threads are the perfect way to give your audience a bigger picture.”

So, how do you get started? Break your webinar into a series of bite-sized information. For example, if your webinar is on “Diversity,” pick the bits of information related to its sub-topics (like What’s diversity, its importance, stats that highlight it, how you can improve diversity in your workplace, and examples of it in the workplace). Then, tweet them as a Twitter thread. Don’t forget to add GIFs, images, and videos to emphasize your claims.

6. Create a series of blog posts

You’ve likely done plenty of research and covered your topic in detail in the webinar. Don’t let it go to waste. Turn your webinar into a series of educative blog posts. It will help you use keywords to rank higher on search results, show your expertise, and attract leads.

How do you create blog posts from the webinar? Like the above Twitter example, break your topic into 3-4 sub-topics. Write a detailed post on each of them. For example, convert your webinar on “Diversity” into 3 blog posts: Why is diversity important in the workplace, How to improve diversity in your organization, and 5 examples of diverse companies.

Pro Tip: Use the webinar transcription to start writing your articles. All you’ve to do is to structure in a blog format and add examples and visuals.

7. Send the blog tips as an email newsletter

99% of email users check their email daily. So, turn your blog into a series of weekly newsletter tips to reach a wider audience and for higher conversion.

Compound your webinar ROI

You invest a lot of time and effort into planning and hosting a webinar. Why not squeeze the maximum benefits out of it? Webinar repurposing lets you do that. It compounds your investment by helping you reach more audience (despite creating less content), diversify your content promotion, and save time, cost, and effort that you would have otherwise spent on creating more content. So, repurpose your webinar into these 7 formats.