5 ways you can repurpose your blog post

You write a blog post, publish it, and then wait for readers to jump in. But, after few blog visitors, your post gets no visitors. Ouch! Hours of effort in vain.

This is the case with the majority of blog posts. With 7 million+ blogs published daily, it’s becoming difficult to attract eyeballs. So, should you churn blog posts after posts in the hope that you’ll hit GOLD at some point? Or repurpose your article to maximize your blogging ROI?

Of course, the latter, right? Repurposing your blog—sharing it in different formats (audio, visuals, video)—will extend its reach without you having to write it from scratch every time. You’ll attract a new audience that prefers audio/video/visual over text that you might have otherwise not attracted. Plus, rank higher on search engines.

1. Social media content

An average user spends 2 hours and 27 minutes on social media platforms. Most of them follow brands for updates and to learn something. So, resharing your blog post on these platforms is a great way to engage and inform your followers.

But, don’t make the mistake of spamming blog links on your feed and calling it a day. No one likes it. People will unfollow you. Instead, add value by tailoring your blog content to fit each platform’s content.

Here’s how:

a) Threads dominate Twitter. So, summarize your blog post into a thread of valuable takeaways: Take the subheadings of your post, add context to it, and share it as a thread.

For example, here’s how Amanda Natividad (VP of Marketing at SparkToro) shared the latest blog post via a Twitter thread:

b) Instagram users love images. Summarizing your blog post into visual takeaways and then redirecting them to the blog works wonders on this platform.

For example, see this post by the United Nations. It highlighted the blog’s topic, explained the gist of it through a carousel post, and asked the readers to read the full blog by mentioning the link in the bio.

Similarly, you can even pull quotes and statistics from your blog and post them (Use Canva to design the posts).

Don’t limit your Instagram content to carousel posts. You can even convert a blog post into a reel. Here’s how: Suppose you wrote a blog on ‘5 benefits of SEO.’ Pick down the 5 points with a one-line explanation of each. Shoot a 40-50 second reel and then upload it. Yes, it’s tedious work, and that’s why Madfire helps brands like yours repurpose content without you having to worry about anything.

c) You can use the same Instagram Reel approach to publish on TikTok.

d) For LinkedIn, you can summarize the blog into a LinkedIn carousel post. Here’s an example: SEMRush converted this blog post into a LinkedIn carousel. All it did was select the key blog points and present them visually.

2. Create a YouTube video

Here are some statistics that show why creating YouTube videos should be part of your content marketing strategy:

a) YouTube has 2 billion+ users, which you can’t ignore.

b) By 2022, online videos will make up more than 82% of all consumer internet traffic.

c) 54% of consumers want to see more video content from a brand.

So, creating a video is a must if you want to reach more users, grow traffic, and increase brand authority. It’s why industry influencers repurpose their blog into videos. For example, Brain Dean converted this blog into a YouTube video. Despite the content being the same (with some minor tweaks to adjust to the video format), the video has 250,000+ views.

Here’s how you can do it, too:

a) Scan your Google Analytics metrics to find the best-performing articles. Look for posts with the most page views, comments, and shares. These are the posts that have already done well—so the chances their video does well, too, are high.

b) After you select a blog post to repurpose it into a video, note down the key takeaways of it.

c) Write a short video script with those takeaways: Nail the intro where you hook the readers and explain what they can expect in the video. Then, walk through the content (key takeaways) one by one. Ensure you keep the details short. Finally, end with a conclusion.

(Refer to Brian’s blog and video. See the difference between the two. You’ll understand how to create a good script using your blog post).

d) Record the video and then publish it.

3. Turn blog content into an e-book

Zapier is a master of this technique. It groups a series of blog posts on a similar topic and turns them into an e-book.

For example, Zapier has already written hundreds of articles on remote work: how to run a remote team, build a remote culture, communicate in a remote environment, build a strong relationship with remote colleagues, and more. It makes sense for them to combine all these blog posts into one comprehensive resource. And so, it created the e-book ‘The Ultimate Guide To Remote Work.’

Similarly, you can, too.

Here’s how:

a) Hunt blog posts on a similar topic.

b) Combine them in a logical order in a way that one blog post follows another. For example, after "what is remote work," write about "the benefits of remote work," and not the other way round. Then, edit the content for proper structure and natural reading flow.

c) Add infographics/new information/ data to support your claims in the e-book.

d) Publish it in a PDF format.

e) Share it with your readers through your website, social accounts, and newsletter.

By writing an e-book and allowing readers to download them in exchange for their email, you’ll increase your email subscribers, organic traffic, and brand popularity. Zapier received 10,000 email signups and a 1000% increase in page views through their e-book within one year.

4. Create a podcast

Many prefer podcasts to long-form blog posts because it doesn’t demand 100% attention. You can listen to them while running, cooking, or even doing something. It’s one of the many reasons why podcasts will grow at 31.1% until 2028. So, it makes sense to invest in podcasts, and that’s what businesses are doing.

For example, Content 10X, a marketing agency, repurposes each blog post into a podcast. It helps them “tap into new audiences, connect with existing clients (improving retention and increasing lifetime value), and build relationships with potential clients and collaborators.”

Here’s how you can get started:

a) Choose a blog topic you want to repurpose.

b) You shouldn’t repeat the blog as-is, so note down the key points (stats, relevant information you want to convey to listeners, and the key takeaways).

c) Use descript to record, edit, and mix your audio.

d) Ensure you have a good intro (to introduce your brand, topic, and its importance), sound, and a conclusion.

e) Use a podcast host (like BuzzSprout) to host your podcast and upload it on Spotify.

f) Finally, promote it through your website and social accounts.

5. Craft an email newsletter

Turn your old blog post into a series of email tips. For example, say you’ve written an article on ‘20 free methods to promote your content.

Email each method as a daily tip. Add images and suitable examples of each tip. This way, you can now launch a 20-day email series to grow your email subscribers.

Repurpose your content now

Writing high-quality blog posts takes time and energy. Don’t let your effort die and limit their reach. Start repurposing your blog into these 5 formats and get the maximum ROI on your effort.