Only a writer knows the amount of time and effort needed to write a blog post. You have to spend hours researching, writing, and editing. So, why not maximize the ROI of your investment?
For that reason, here are the four ways to repurpose your blog content on LinkedIn:
1. Syndicate your content on the LinkedIn platform
Content syndication is when you republish your original content on third-party platforms. You do this to leverage the platform’s reach, attract visitors, boost your SEO rankings, and persuade the audience to subscribe to your newsletter.
One of the best ways to do this is to republish your blog on LinkedIn. Why? LinkedIn is one of the few platforms where C-level executives, decision-makers, and potential clients hang out.
When you repost your blog content, you increase your brand awareness and connect directly with your customers. While you can repost the content as-is, we advise adding more visuals, case studies, and data to incentivize your readers to read and follow the call to action.
Here’s how you can syndicate your content on LinkedIn:
Step 1: Open the LinkedIn home page.
Step 2: Click on “write article” on the home page.
Step 3: Upload the cover image and write the article.
Step 4: Hit Publish.
2. Summarize your blog into a LinkedIn post
LinkedIn's post feature has a word limit of 500-600 words, which presents an excellent opportunity to share snippets of the blog in the post and link to it at the end.
You don’t have to summarize the whole blog (sometimes, it’s impossible to do so for a 2000+ word blog into a 500-word post). Instead, pick one theme, expand on it, and then share the link to the blog at the end, mentioning what the readers will learn by reading the full post.
For example, if you have written a blog on “How to do social media marketing,” you would cover the following subtopics: What is social media marketing, a step-by-step guide on how to do it, examples, and case studies. In your LinkedIn post, you can summarize the “step-by-step guide” part and add additional points. You provide value upfront and persuade them to visit your site to read the blog.
3. Design a carousel post
Users spend more time on carousels post because the visuals hook their attention throughout, and there’s more to consume. And this is why the LinkedIn algorithm favors such posts and provides more reach to them.
How can you capitalize on this?
Summarize your article into a carousel post. But don’t turn any blog into a carousel—only those posts that are listicles (articles written in a list-based format; short-list of 10-20 items based on a common theme—5 types of content marketing) or which you can turn into listicle format (For example, if an article has a step-by-step guide, you can turn that into a carousel, titled “10 steps to do social media marketing”)
Here’s an example of this.
4. Create a video
Repurpose your blog into a video. Start with noting the key points from your blog and shoot a video of you recording them.
Then, perfect the intro (explain what the viewers will learn and the benefits of learning them), frame the problem (empathize with your viewers about the problem, and explain the importance of solving it), and share the solution (provide a detailed guide on how they win over their problems).
Ensure you add other visuals, data, and research to spice up your video. Also, pay attention to the sound and light quality.